Small Talk Saves Lives

A simple remark can be all it takes to interrupt someone with a suicidal thought.  Small Talk Saves Lives – our multi-award winning campaign for the UK’s Network Rail, British Transport Police and Samaritans charity – featured two emotive films and activity across a range of owned and earned channels, and resulted in a reported 20 per cent increase in interventions from the public.

In Rare Form

Our integrated communications and branding strategy for BridgeBio, a biopharma company focused on treating rare genetic diseases, helped them bridge the gap from early startup to multibillion dollar company – all for the patients who need their treatments most.

PBC post

Our client had a challenge: how do you launch an entirely new second-class line of medicines for a rare condition like primary biliary cholangitis (PBC)? More importantly, how do you reach and empower a group of people who’ve been ignored, or even actively shunned?

The answer is PBC Post, a series of greeting cards designed to make it easier to start conversations about PBC with friends and family. Also, nearly half a million unique people engaged with content and resources on a website dedicated to this rare disease.

The training that no one wants to escape from!

When our client requested an engaging and interactive method to educate and energize its Field Medical team in a highly competitive and crowded immuno-oncology landscape, we used gamification to offer a unique and memorable
training and team building experience. We designed a customised ‘escape room’ board games featuring data updates and disease state materials which were used to successful train over 100 participants. Never has training been so fun!

CTCL myth-busters

People living with Cutaneous T-cell lymphoma (CTCL) often struggle with ‘too much information’ so our campaign featured a dedicated site which helped sort fact from fiction with interactive myth-busting, treatment information cards and polls to inspire action. Our channel strategy and expert dermatologist engagement programme has attracted more than 169,000 unique visitors and built strong relationships with HCPs and the CTCL community.

Extending content to more consumers matters

Our award-winning team took an existing TV ad developed by the AOR and reimagined it based on the latest trends across social channels including Facebook, Instagram, Twitter, and YouTube. As a result, the brand extended its reach immediately to engage and educate millions more consumers all while leveraging existing content to maximize efficiency.

Preparing the Market

Our client wanted to raise the awareness and understanding of a major cardiovascular condition in preparation for a new market entrant. We implemented a global campaign which used a blend of traditional and social media activities to achieve unprecedented outcomes, readying the market for a highly successful launch.

Meeting the needs of patients

This multi-award winning CRM experience provides education and skill-building opportunities to help patients taking a best-in-class eczema treatment overcome potential barriers to adherence. We used an evidence-based behavioural approach to create a branded web experience which engages patients throughout their journey to improve treatment outcomes.

The British Biotiger

Following the Brexit vote, we delivered a multi-award-winning programme of work that positioned our client as an expert on Brexit and stimulated new government policies to improve the operating environment and enable NHS patients to access new tests and treatments.